🟢The Power of Images: Oliviero Toscani — The Pioneer of Shockvertising
Ilaria Micale Ilaria Micale

🟢The Power of Images: Oliviero Toscani — The Pioneer of Shockvertising

Extended until January 5, 2025, the 'Oliviero Toscani' exhibition at the Museum für Gestaltung in Zurich is certainly worth a visit. Maybe his name initially doesn't ring any bells, but you have certainly seen his ads campaigns for the clothing brand Benetton. Oliviero Toscani is an Italian photographer with a striking career, he was the author of the most emblematic and controversial campaigns for Benetton, making a lasting impression for over two decades, from the 1980s to the early 2000s.

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